Vermont Sales leading the way

Leading tool and accessory wholesaler Vermont Sales puts its success down to its blue chip International brands and its exceptional service to the trade over 32 years.


Vermont Sales, Southern Africa’s #1 power tool and accessory supplier, has delivered exceptional service to the trade for the last 32 years. In doing so, it has developed the top brands like Tork Craft, Alpen, Festool, Triton, Pro-Tech, GAV, Kreg, Fixman MPS, Plugfones, RawlPlug, Olfa, Bessey, Felo, Saw Stop, Schroder, Bondhus, Drill Doctor, Flexipads, Accud, Multi Sharp, Mag-Switch, Nes, Spring Tools, Howard, and many others.

"Powered by Service, focus has always been placed on our brands to develop each individually with its own identity and market position," said Ryan Hunt Sales Director. "As a result, the trade and consumers interact with each product without the emphasis on the company housing these wonderful brands."

"The growth in the company has also largely been due to the valued support of all customers, many of which have supported Vermont Sales since the start. We thank all our customers for the trust and support" said the Vermont Sales founder Roland Hunt.

The ethics of integrity and straight dealing have led to their respect in the market place. Vermont Sales has endeavored to offer quality and value in all products retailers’ stock and to continuously upgrade, improve and innovate the ever-growing range of international brands.

Very often, being the first to introduce new innovative brands and products to the trade. Vermont Sales has had the fantastic opportunity of offering their staff secure employment. The very first employees have now gone into well- earned retirement, others have been with the company for over 20 years. Many sales people started on the picking floor, or as merchandisers and telesales operators, receptionists have gone into administration and HR positions with great success. The original staff of 5 has grown to over 220. All staff are encouraged to improve and upskill themselves with the bursaries offered by the company.

Heavy emphasis as always been on the training of the use of all tools and product sold, of both our own staff and to assisting resellers to grow their own businesses by stocking and understanding the product on their shelves. A regular schedule is in place for training of retailers’ staff in product knowledge, merchandising and sales skills. Courses are conducted by our certified, in house trainers, with their Vermont Training Academy Centre which is a free service to all their customers, the training academy operates from the new building with its state of the art training centre/workshop and lecture room, the training academy also travels around the country catering for all the provinces.

Professional demonstrations of the tools and products of each brand are conducted regularly to educate customers and end users in best practice. Demonstrations are conducted on a regular basis at retail stores and to end users. Huge support is offered by the international suppliers in this regard with training taking place at their own overseas factories and offices and personnel being sent to South Africa to upskill the Vermont Sales teams on a regular basis. This allows Vermont Sales to offer unparalleled support to the customer.

The future of Vermont Sales is grounded in the foundation laid. Vermont Sales will continue to offer product ranges that provide effective solutions to the trade and trusted brands which bring above average value and return. This coupled with the goal of having continued growth into African countries and providing continued opportunities for secure employment for all their valued employees.

Vermont Sales innovative out of the box sales and marketing thinking has given their company the edge over their competitors and has added to their huge success. The company also created the Working With Wood Expo, and has now established many annual shows around the country.

Another creation of the company is the bold Vermont Sales Open Day that has gone from strength to strength and has now established itself as a leading platform to show case their brands and products. These open days are all well supported by all their international suppliers, who launch and demonstrate all the new products, to the Vermont Sales customers. The company has been well rewarded over the years, with their regular annual awards for their outstanding service and sales to the trade.

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